Tannenbaum & Schmidt

Organisational Structure Tannenbaum & Schmidt	Strategic Planning: Marketing NPI: An Overview NPI: Process Porters 5 Forces	Setting Financial Objectives Sources of Finance	The 4P's of Marketing: Place The 4P's of Marketing: Price The 4P's of Marketing: Product The 4P's of Marketing: Promotion Branding Segment, Target and Position	Outsourcing

Tannenbaum and Schmidt Continuum of Leadership

Welcome to an installment of Aberystwyth Business School's Video Lecture Series.

These lectures are in-line with the A-level Business Studies Curriculum across the UK.

Our apologies for the videos being only available, currently, in English

Pdf version of presentation

Try to explain the reasoning behind your answers.

Imagine you are the manager of a large branch of a national supermarket. Where would you position yourself on the Tannenbaum and Schmidt Continuum?

Now imagine you are an employee in an advertising company.
1. Think about where you would like your manager to be on the Continuum.
2. Would you feel differently if you were a junior rating on a submarine under combat conditions?