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John Morgan
jpm@aber.ac.uk

 

 

 

 

 

Networking your project (formerly seminar 20)


The early days of the internet

Early research (Kraut et al., 1998) showed that the internet caused anxiety, depression and social alienation if used for extended periods. This was in the days when people were first finding out about the internet and were indulging in excessive browsing, etc. To some extent users were cutting themselves off from people around them to get in touch with people they had never met before. Kraut suggested that this caused “weak social ties”. This is similar to the earlier days of television, which was blamed for cutting down social involvement of individuals. Nowadays though, TV is universal and much social interaction is based around shared knowledge of what we see on TV. Internet browsers however are fewer than TV viewers, and are less likely to compare web browsing experiences than TV viewers (at least at the current stage of web development) (further analysed in Slevin, 2000: 167-172).

In contrast though, Kraut also compared the internet to the telephone. When browsers used e-mail, list and chat facilities more, web use became more interactive and hence was more similar to telephone use than television use. With this type of use it is possible to create new “strong social ties”. Projects such as Safe and Smart also discovered that people, especially children and parents, were beginning to share internet experiences for learning and information purposes.

Indeed, many web and internet resources and facilities today are based on shared user experience and bringing people together for a common purpose. The project that I was (and still am) involved in in South East Asia (Project ELLSA) was designed specifically to bring students and teachers together in classrooms, conferences and through e-mail in at least four different countries. The reality is that while some of the expected users did not use the project at all, other users appeared by chance from as far afield as Israel, the USA and the UAE. As such, when creating an information based resource on the web, it is very difficult to predict how many people will use the site.

  • Thinking about your own project, the topic you chose may not be directly related to your other modules and may even be a fairly new area of information for you. To what extent has this team work allowed you to open up a new or existing area of research and communication?
  • Is this topic related to study or work you will do when you return home?
  • If it is not, what value does the information have in terms of your personal interests?
  • If it holds little value in this respect, do the communication strategies you have worked with suggest that you would be able to put together other projects that may be more directly related to personal, academic or professional interests?

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Networking your project

There are some important points to think about if you want to maintain and network your project after leaving UWA.

  • Save your site to CD ROM. If you don't have access to a CD writer, the Data Prep office (on the top floor of the Llandinam Building) can write your M Drive or W drive to CD ROM. It can then be transferred easily to any server in the world.
    http://www.inf.aber.ac.uk/dataprep/dataprep.asp
  • Register your site with search engines. This is free. Choose the search engines you prefer, e.g. Google, Yahoo, etc. On each site there is a link to register your site. Fill it in. Browsers looking for information on your topic may then be able to use your pages anywhere.
  • Include a current e-mail address or contact details on your page.
  • Send e-mails to owners of like-minded web-sites and offer to exchange links.
  • Join a web-ring for your subject. You can find web-rings either by links from other web-sites or by searching specifically. This guarantees that your site will be visited by quite a lot of interested people.
  • Create your own links page and add all the useful sites you know. Not just on the topic of your project, but on anything you think users will find useful. The two things that keep people coming back to small sites are a good list of links, and anything that is free and downloadable (do you have anything that is copyright free that can be downloaded?).
  • Search professional organisation and government web-sites for research grants in your subject area. There is quite a lot out there. You may be able to create a web-based project that earns money and academic recognition at the same time.
  • Put a web counter on your site to see how many visitors you are getting. If you are on a network where you can get access to statistics, you can find out where people access your site from as well. It’s surprising where they come from. On the Aberystwyth server, statistics can be viewed at http://users.aber.ac.uk This site also has some guidelines and tips for creating sites. You are already indexed here.
  • All of these ideas support the development of strong social ties in internet use. They also have a commercial spin off potential in that you may be able to pick up some work as a freelance web designer for small businesses. Not only in your area but also around the world. My own web design experience started by creating a web page for an English language teaching conference in Thailand. From that conference I secured a small commercial web project for a multimedia language training company in Germany. From that experience I secured the Project ELLSA contract from the United States Information Agency and a tourism PowerPoint project for ASEAN (the Association of South East Asian Nations).

Good luck networking your site…

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References

Kraut, R., Lundmark, V., Patterson, M., Kiesler, S., Mukopadhyay, T. & Scherlis, W. “Internet Paradox: A Social Technology that Reduces Social Involvement and Psychological Well-Being?” In American Psychologist, Vol. 53, No. 9, September, 1998. Pp 1017-1031.
Also available on-line at http://www.apa.org/journals/amp/amp5391017.html
and http://homenet.andrew.cmu.edu/Progress/

Morgan, J. & Taschner, J. (1999). “Project ELLSA: Electronic Literature and Language in Southeast Asia”. Commissioned by United States Information Agency.
http://users.aber.ac.uk/jpm/ellsa/ellsa_index.html

National School Boards Foundation (2000). “Safe and Smart: Research and Guidelines for Children’s Use of the Internet.” http://www.nsbf.org/safe-smart/full-report.htm

Slevin, J. (2000). The Internet and Society. Cambridge: Polity Press.


Highly recommended reading

Jakob Nielsen’s web-site—Usable Information Technology (Useit): http://www.useit.com